Reviewlet: The Tipping Point - Mavens Traps
July 15th, 2008 Posted in UncategorizedA quick comment on Malcolm Gladwell’s Tipping Point
Keys to the Kingdom
Malcolm Gladwell defines Mavens as individuals who know everything about your product, industry or market. They are one of the three groups of individuals he discusses - Mavens, Salesmen and Connectors - that are key in making a movement cross over the tipping point to become an epidemic. He also uses the term “Maven Traps” as ways to “a way of efficiently figuring out who the Mavens are in a particular world”
Maven Traps and Customer Service
Undoubtedly, it has never been easier for companies to use Maven Traps to find those people who are passionate and knowledgeable about their company and goods. The explosion of social media and social networking options (Twitter, Facebook, FriendFeed etc.) provide limitless opportunity for companies to listen to what is being said about them (and hopefully respond). The only challenge is that companies need to ensure that they are listening in the right place at the right time. Professional brand monitoring tools are great but services from Custom Scoop (free “personal” version ), Google Alerts and Summize (recently bought by Twitter) can help filter out the noise.
Note: If anyone knows of a good, up-to-date list of all the various “social” sites out there, please comment. Even Wikipedia is pretty far behind on this (no Plurk or Indenti.ca)
